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The Best Ways to Enjoy Summer in Japan

The season that brings festivals, fireworks, and nature escapes, Japan makes for a great destination during summer.

Exploring Japan's Summer

Summer in Japan is a highly underrated time of year. While most associate the country with extreme heat, there are also many unique activities that can only be experienced during the warmer months of the year, like hiking Mount Fuji and exploring festivals.

The rings of wind chimes, the buzz of local festivals, and the spectacle of the fireworks. Japan’s summers have an atmosphere about them that doesn’t compare to other seasons. While the day-to-day may not change much for many residents, the air, while noticeably hotter, feels lighter. Much of this can be due to the many holidays, festivals, and the intentional time created to be outside.

 

With both Umi no Hi (Marine Day) and Yama no Hi (Mountain Day) occurring in July and August, respectively, Japanese culture makes a point to pay tribute to nature. We also believe that Japanese summers are best spent outdoors, escaping much of the city's bustle and away from Tokyo’s concrete jungle.

Fireworks in Japan

Highlights of Japanese Summer

We’ve highlighted the best activities and regions to experience in this vibrant season.

Summer Activities/Events
Best Regions to Visit

Recommended Untold Experiences

With so many options to choose from, planning the perfect summer in Japan can feel overwhelming. Here are a few of the experiences we offer and recommend for making the most of the season, made possible by our close relationships across the country.

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Mount Fuji Hike & Private Villa

 

Tucked away near Mt. Fuji in Kawaguchi-ko, Gakuroku Suien is a beautifully restored 200-year-old villa known mostly to the local community. Enjoy a private heritage stay with cultural on-site experiences and insider-led exploration beyond the usual routes.

Eastern Hokkaido Experience

 

Venture through Shiretoko's remote coastline, the forests of Lake Akan, and beyond, where guided encounters reveal the untouched wilderness of Japan. Glimpse into the wild heart of Hokkaido through wildlife sightings, pristine national parks, and more.

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Zenagi Retreat 

 

Hidden along the historic Nakasendo route in Nagano, Zenagi is a private kominka retreat where countryside tradition meets refined comfort. Expect farm-to-table dining, guided outdoor adventures, and a quiet pace that connects you with Japan.

Floating Ryokan Guntû  

 

Cruise the Seto Inland Sea aboard Guntû, a luxury floating ryokan built for slow travel and quiet beauty. Soak in hinoki cypress baths, enjoy multi-course regional cuisine, and wake up anchored somewhere new each morning. 

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Canoeing in Zenagi

Inspired by summer?
Let’s plan what’s next

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