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The Best Ways to Enjoy Summer in Japan

The season that brings festivals, fireworks, and nature escapes, Japan makes for a great destination during summer.

Exploring Japan's Summer

Summer in Japan is a highly underrated time of year. While most associate the country with extreme heat, there are also many unique activities that can only be experienced during the warmer months of the year, like hiking Mount Fuji and exploring festivals.

The rings of wind chimes, the buzz of local festivals, and the spectacle of the fireworks. Japan’s summers have an atmosphere about them that doesn’t compare to other seasons. While the day-to-day may not change much for many residents, the air, while noticeably hotter, feels lighter. Much of this can be due to the many holidays, festivals, and the intentional time created to be outside.

 

With both Umi no Hi (Marine Day) and Yama no Hi (Mountain Day) occurring in July and August, respectively, Japanese culture makes a point to pay tribute to nature. We also believe that Japanese summers are best spent outdoors, escaping much of the city's bustle and away from Tokyo’s concrete jungle.

Fireworks during Summer

Highlights of Japanese Summer

We’ve highlighted the best experiences and activities available to try during this unique season.

Summer Activities/Events
Best Regions to Visit

Recommended Untold Activities

With many great options to choose from, summer in Japan can still be overwhelming to get the most out of the season. From our staff picks and close relationships with multiple vendors, here are a few of the recommendations we have to have the best summer holiday in Japan.

COVA Kakuda

 

Hidden within Ise-Shima National Park, COVA offers a quiet luxury escape on Ago Bay, the home of Japan’s pearl culture. Expect private villas, locally sourced cuisine, and a serene sauna and sea experience just steps from the water.

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Zenagi

 

Hidden along the historic Nakasendo route in Nagano, Zenagi is a private kominka retreat where countryside tradition meets refined comfort. Expect farm-to-table dining, guided outdoor adventures, and a quiet pace that reconnects you with Japan’s rural heart.

Guntu/Setouchi

 

Cruise the Seto Inland Sea aboard Guntu, a luxury floating ryokan designed for slow travel and quiet beauty. Enjoy all-inclusive seasonal dining and drinks, serene coastal views, and an intimate on-the-water stay that feels effortlessly refined.

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Mount Fuji/Gakuroku Suien

 

Tucked away near Mt. Fuji in Kawaguchi-ko, Gakuroku Suien is a beautifully restored 200-year-old villa known mostly to the local community. Enjoy a private heritage stay paired with cultural experiences on-site and insider-led exploration beyond the usual Mt. Fuji routes.

Canoeing in Zenagi

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