
Our story begins with two friends who wanted to showcase Japan in a way that only locals could. With a community-first approach in sharing the best of our insider knowledge, Untold Japan was born. With a team of Japanese and foreign nationals who call Japan home, we are passionate about connecting you to the heart and soul of this country.
What is Untold Japan?
Our Mission
"Sense The Wonder"
Untold Japan is a luxury tour company specializing in authentic, immersive experiences that uncover the beauty of Japan’s hidden wonders. We do this because we believe travel should be transformative—bridging cultures, creating lasting memories, and deepening appreciation for Japan’s traditions and people.
Discover Japan Beyond the Ordinary
At Untold Japan, our mission is to create truly unique and unforgettable journeys. We simplify the complexities of exploring Japan, guiding our clients beyond language barriers and tourist hotspots to uncover the country’s treasures and authentic culture.

CORE MANAGEMENT

Joshua Lassman-Watts
Founder & CEO

Kengo Goto
Co-Founder

Christina Nols
Head of Global Partnerships

Sam
CMO
TOUR LEADERS
*All of our Tour Leaders are first-aid certified.

Lily
Tour Leader

Shoma
Tour Leader

Atsuya
Tour Leader

Ethan
Tour Leader

Miho
Tour Leader

Satoshi
Tour Leader

Amy
Tour Leader

Nene
Tour Leader

Jordan
Tour Leader

Shumpei
Tour Leader

Dillon
Tour Leader

Simone
Tour Leader

Janna
Tour Leader

Lucien
Tour Leader

Akatsu
Tour Leader
BOOKING & PLANNERS

Karune
Tour Planner

Jojo
Tour Planner

Rei
Booking Associate

Laksmi
Tour Planner

Maya
Booking Manager

Haruka
Booking Associate

Lucie
Tour Planner

Fuki
Booking Associate

Genna
Tour Planner

Ayame
Booking Associate
MARKETING & SALES

Sho
Marketing Manager

Sayuri
Client Relations Associate

Deylan
Brand & Content Lead

Caitlin
Sales Consultant

Elly
Social Media Manager

Sue
Sales Consultant

Katie
Designer

William
Business Development Representative





























