As Seen on Nippon Television: Untold Japan Featured on Shu-Ichi

A segment on one of Japan’s leading weekend programmes explored what wealthy international travellers are really looking for, found in the everyday.

Programme Title：シューイチ（Shu-Ichi）

Network/Broadcaster：日本テレビ（Nippon Television）

Network Name：Same as Broadcaster

Segment: Shuichi Premium

Date: 17th May 2026

Link: https://youtu.be/p-LKTV_reeU?si=nJo2gSHHvilv_Z-a 

Brief：This feature on the "Shuichi Premium" segment introduces trending destinations and travel insights regarding inbound tourists to Japan

Untold Japan was recently invited to appear on シューイチ (Shu-Ichi), one of Japan’s most-watched weekend morning programmes on Nippon Television. The feature aired as part of the show’s “Shuichi Premium” segment, which spotlights trending destinations and emerging travel insights, this time turning its focus to the world of inbound luxury tourism.

The segment posed a question that sits at the heart of what we do: what do high-end international travelers actually come to Japan looking for? The answer, as we’ve long believed, isn’t found in the obvious places.

“The experiences that move people most are rarely the ones you plan for. They’re the neighbourhood izakaya. The fruit shop that’s been there for three generations. The ordinary, made extraordinary by context.”

Rather than focusing on landmarks or five-star properties, the segment highlighted how everyday corners of Japanese life, a beloved local izakaya, a well-known fruit shop. These hold a level of cultural depth and novelty that affluent foreign visitors find deeply compelling. The kinds of experiences that can’t be replicated anywhere else in the world, and the kind that Untold Japan specializes in uncovering.

Being featured on Shu-Ichi gave us the opportunity to share that perspective with a Japanese audience, and to reframe what “luxury travel” means in a country that already does so much so well. True luxury, in Japan’s context, is access. Access to the authentic, the hidden, and the people.

For media enquiries or broadcast partnerships, contact us at info@untold-japan.travel